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Trade Shows Part 2: How to Pick Events

The Hand-Wringers hate events. So once a year we fling them into a big budget and hope nobody asks why a specific event is or isn’t on the list for the next year. And when we are questioned, we come up...

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Tradeshows Part 8: Other Things I Know

Event Planning is a Year-Round Activity If all events happened in the second half of the year, then it would be just fine to leave the decision about whether or not to attend to the last two months of...

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